{"id":144,"date":"2022-08-09T02:03:14","date_gmt":"2022-08-09T02:03:14","guid":{"rendered":"http:\/\/billfinnv2.local\/?p=144"},"modified":"2023-06-02T15:59:37","modified_gmt":"2023-06-02T15:59:37","slug":"boss-instruments-brand-standards","status":"publish","type":"post","link":"https:\/\/werbal.net\/boss-instruments-brand-standards\/","title":{"rendered":"BOSS Instruments Brand Standards"},"content":{"rendered":"<div class='white' style='background:rgba(0,0,0,0); border:solid 0px rgba(0,0,0,0); border-radius:0px; padding:0px 0px 0px 0px;'>\n<div id='slider_362' class='owl-carousel sa_owl_theme owl-pagination-true autohide-arrows' data-slider-id='slider_362' style='visibility:hidden;'>\n<div id='slider_362_slide01' class='sa_hover_container' style='padding:5% 5%; margin:0px 0%; background-image:url(&quot;https:\/\/werbal.net\/wp-content\/uploads\/2022\/08\/CardioCatalog-1536x889.jpg&quot;); background-position:center center; background-size:100% auto; background-repeat:no-repeat; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><div class='sa_popup_zoom_icon' onClick='open_lightbox_gallery_slider_362(1);'><\/div><\/div>\n<\/div>\n<div id='slider_362_slide02' class='sa_hover_container' style='padding:5% 5%; margin:0px 0%; background-image:url(&quot;https:\/\/werbal.net\/wp-content\/uploads\/2022\/08\/Flyer-Boss-Alt-1536x889.jpg&quot;); background-position:center center; background-size:100% auto; background-repeat:no-repeat; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><div class='sa_popup_zoom_icon' onClick='open_lightbox_gallery_slider_362(2);'><\/div><\/div>\n<\/div>\n<div id='slider_362_slide03' class='sa_hover_container' style='padding:5% 5%; margin:0px 0%; background-image:url(&quot;https:\/\/werbal.net\/wp-content\/uploads\/2022\/08\/Brochure-Front-Boss-1536x1025.jpg&quot;); background-position:center center; background-size:100% auto; background-repeat:no-repeat; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><div class='sa_popup_zoom_icon' onClick='open_lightbox_gallery_slider_362(3);'><\/div><\/div>\n<\/div>\n<div id='slider_362_slide04' class='sa_hover_container' style='padding:5% 5%; margin:0px 0%; background-image:url(&quot;https:\/\/werbal.net\/wp-content\/uploads\/2022\/08\/Postcard-BOss-1536x889.jpg&quot;); background-position:left top; background-size:contain; background-repeat:no-repeat; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><div class='sa_popup_zoom_icon' onClick='open_lightbox_gallery_slider_362(4);'><\/div><\/div>\n<\/div>\n<div id='slider_362_slide05' class='sa_hover_container' style='padding:5% 5%; margin:0px 0%; background-image:url(&quot;https:\/\/werbal.net\/wp-content\/uploads\/2022\/08\/Email-Boss-1536x1024.jpg&quot;); background-position:center center; background-size:100% auto; background-repeat:no-repeat; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><div class='sa_popup_zoom_icon' onClick='open_lightbox_gallery_slider_362(5);'><\/div><\/div>\n<\/div>\n<div id='slider_362_slide06' class='sa_hover_container' style='padding:5% 5%; margin:0px 0%; background-image:url(&quot;https:\/\/werbal.net\/wp-content\/uploads\/2022\/08\/Desktop_Boss-1536x1024.jpg&quot;); background-position:center center; background-size:100% auto; background-repeat:no-repeat; '><div class='sa_hover_buttons' style='top:50%; left:50%; margin-top:-20px; margin-left:-20px;'><div class='sa_popup_zoom_icon' onClick='open_lightbox_gallery_slider_362(6);'><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id='lightgallery_slider_362' style='display:none !important;'>\n<div class='lg_item' id='lightgallery_slider_362_2' href='https:\/\/werbal.net\/wp-content\/uploads\/2022\/08\/CardioCatalog.jpg'>slide2<\/div>\n<div class='lg_item' id='lightgallery_slider_362_3' href='https:\/\/werbal.net\/wp-content\/uploads\/2022\/08\/Flyer-Boss-Alt.jpg'>slide3<\/div>\n<div class='lg_item' id='lightgallery_slider_362_4' href='https:\/\/werbal.net\/wp-content\/uploads\/2022\/08\/Brochure-Front-Boss.jpg'>slide4<\/div>\n<div class='lg_item' id='lightgallery_slider_362_5' href='https:\/\/werbal.net\/wp-content\/uploads\/2022\/08\/Postcard-BOss.jpg'>slide5<\/div>\n<div class='lg_item' id='lightgallery_slider_362_6' href='https:\/\/werbal.net\/wp-content\/uploads\/2022\/08\/Email-Boss.jpg'>slide6<\/div>\n<div class='lg_item' id='lightgallery_slider_362_7' href='https:\/\/werbal.net\/wp-content\/uploads\/2022\/08\/Desktop_Boss.jpg'>slide7<\/div>\n<\/div>\n<script type='text\/javascript'>\n\tjQuery(document).ready(function() {\n\t\tjQuery('#slider_362').owlCarousel({\n\t\t\titems : 1,\n\t\t\tsmartSpeed : 200,\n\t\t\tautoplay : false,\n\t\t\tautoplayHoverPause : false,\n\t\t\tsmartSpeed : 200,\n\t\t\tfluidSpeed : 200,\n\t\t\tautoplaySpeed : 200,\n\t\t\tnavSpeed : 200,\n\t\t\tdotsSpeed : 200,\n\t\t\tloop : true,\n\t\t\tnav : true,\n\t\t\tnavText : ['Previous','Next'],\n\t\t\tdots : true,\n\t\t\tresponsiveRefreshRate : 200,\n\t\t\tslideBy : 1,\n\t\t\tmergeFit : true,\n\t\t\tautoHeight : false,\n\t\t\tmouseDrag : false,\n\t\t\ttouchDrag : true\n\t\t});\n\t\tjQuery('#slider_362').css('visibility', 'visible');\n\t\tsa_resize_slider_362();\n\t\twindow.addEventListener('resize', sa_resize_slider_362);\n\t\tfunction sa_resize_slider_362() {\n\t\t\tvar min_height = '50';\n\t\t\tvar win_width = jQuery(window).width();\n\t\t\tvar slider_width = jQuery('#slider_362').width();\n\t\t\tif (win_width < 480) {\n\t\t\t\tvar slide_width = slider_width \/ 1;\n\t\t\t} else if (win_width < 768) {\n\t\t\t\tvar slide_width = slider_width \/ 1;\n\t\t\t} else if (win_width < 980) {\n\t\t\t\tvar slide_width = slider_width \/ 1;\n\t\t\t} else if (win_width < 1200) {\n\t\t\t\tvar slide_width = slider_width \/ 1;\n\t\t\t} else if (win_width < 1500) {\n\t\t\t\tvar slide_width = slider_width \/ 1;\n\t\t\t} else {\n\t\t\t\tvar slide_width = slider_width \/ 1;\n\t\t\t}\n\t\t\tslide_width = Math.round(slide_width);\n\t\t\tvar slide_height = '0';\n\t\t\tif (min_height == 'aspect43') {\n\t\t\t\tslide_height = (slide_width \/ 4) * 3;\t\t\t\tslide_height = Math.round(slide_height);\n\t\t\t} else if (min_height == 'aspect169') {\n\t\t\t\tslide_height = (slide_width \/ 16) * 9;\t\t\t\tslide_height = Math.round(slide_height);\n\t\t\t} else {\n\t\t\t\tslide_height = (slide_width \/ 100) * min_height;\t\t\t\tslide_height = Math.round(slide_height);\n\t\t\t}\n\t\t\tjQuery('#slider_362 .owl-item .sa_hover_container').css('min-height', slide_height+'px');\n\t\t}\n\t\tvar owl_goto = jQuery('#slider_362');\n\t\tjQuery('.slider_362_goto1').click(function(event){\n\t\t\towl_goto.trigger('to.owl.carousel', 0);\n\t\t});\n\t\tjQuery('.slider_362_goto2').click(function(event){\n\t\t\towl_goto.trigger('to.owl.carousel', 1);\n\t\t});\n\t\tjQuery('.slider_362_goto3').click(function(event){\n\t\t\towl_goto.trigger('to.owl.carousel', 2);\n\t\t});\n\t\tjQuery('.slider_362_goto4').click(function(event){\n\t\t\towl_goto.trigger('to.owl.carousel', 3);\n\t\t});\n\t\tjQuery('.slider_362_goto5').click(function(event){\n\t\t\towl_goto.trigger('to.owl.carousel', 4);\n\t\t});\n\t\tjQuery('.slider_362_goto6').click(function(event){\n\t\t\towl_goto.trigger('to.owl.carousel', 5);\n\t\t});\n\t\tvar resize_362 = jQuery('.owl-carousel');\n\t\tresize_362.on('initialized.owl.carousel', function(e) {\n\t\t\tif (typeof(Event) === 'function') {\n\t\t\t\twindow.dispatchEvent(new Event('resize'));\n\t\t\t} else {\n\t\t\t\tvar evt = window.document.createEvent('UIEvents');\n\t\t\t\tevt.initUIEvent('resize', true, false, window, 0);\n\t\t\t\twindow.dispatchEvent(evt);\n\t\t\t}\n\t\t});\n\t});\n<\/script>\n<script type='text\/javascript'>\njQuery(document).ready(function() {\nlightGallery(document.getElementById('lightgallery_slider_362'), {\n\tplugins: [lgVideo, lgZoom, lgAutoplay],\n\tautoplayFirstVideo: true,\n\tselector: '.lg_item',\n\tlicenseKey: '60F5F1E7-E8034357-B387117F-3E9CE6DA'\n});\n});\nfunction open_lightbox_gallery_slider_362(slide) {\n\tslide_num = slide + 1;\n\tvar popup_cssid = 'lightgallery_slider_362' + '_' + slide_num;\n\tdocument.getElementById(popup_cssid).click();\n}\n<\/script>\n\n\n\n\n<p>Art Direction | Creative Strategy | Branding<\/p>\n\n\n\n<p>Created the visual and written Brand standards for a surgical instruments company across print and digital. The standards focus on representing the company values of service, quality and variety. The visual style emphasizes the the boldness of the company name &#8220;BOSS&#8221; and being an &#8220;alternative&#8221;\/ better choice within the industry. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Art Direction | Creative Strategy | Branding Created the visual and written Brand standards for a surgical instruments company across print and digital. The standards focus on representing the company values of service, quality and variety. The visual style emphasizes the the boldness of the company name &#8220;BOSS&#8221; and being an &#8220;alternative&#8221;\/ better choice within [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,5,7,6],"tags":[],"_links":{"self":[{"href":"https:\/\/werbal.net\/wp-json\/wp\/v2\/posts\/144"}],"collection":[{"href":"https:\/\/werbal.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/werbal.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/werbal.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/werbal.net\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":13,"href":"https:\/\/werbal.net\/wp-json\/wp\/v2\/posts\/144\/revisions"}],"predecessor-version":[{"id":365,"href":"https:\/\/werbal.net\/wp-json\/wp\/v2\/posts\/144\/revisions\/365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/werbal.net\/wp-json\/wp\/v2\/media\/269"}],"wp:attachment":[{"href":"https:\/\/werbal.net\/wp-json\/wp\/v2\/media?parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/werbal.net\/wp-json\/wp\/v2\/categories?post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/werbal.net\/wp-json\/wp\/v2\/tags?post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}